Articles Tagged ‘Statistics’

Just in Case You Missed It: Direct Marketing Galleries

April 11, 2012
Case Studies, Personalization, Statistics, Strategy, Targeting, Technology, Trends, Video

A look at some of our top photo galleries.

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Collage of pieces from dental direct mailers

Improved ROI Makes for Brighter Smiles

April 9, 2012 | by Polly S. Traylor
Case Studies, Creativity, Printing, Statistics, Targeting

Dentists must compete harder than ever for business and steady revenues these days. Direct mail is helping them get an edge in their communities.

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Speech bubble with ".com" inside

Leader Column: The Internet, Made for Direct Mail

April 2, 2012
Data Management, Large Business, Medium Business, ROI, Small Business, Statistics, Strategy, Targeting

More than ever before, marketers need to seize on the natural symbiosis between direct mail and digital.

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Casinos Hit the Jackpot with Direct Mail

March 7, 2012
Case Studies, Creativity, Printing, ROI, Statistics, Targeting, Technology

An inside look at direct mail and the gaming industry.

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