Articles Tagged ‘Social Media’

QR Codes Generate Catalog of Success

January 23, 2012 | by Mindy Charski
Catalogs, Creativity, Dimensional Mail, ROI, Social Media, Targeting, Technology, Trends

QR codes provide spark to Brookstone and Speedo catalogs.

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Everything You Ever Wanted to Know about 2-D Barcodes

January 23, 2012 | by Mindy Charski
Catalogs, Creativity, Dimensional Mail, ROI, Social Media, Targeting, Technology, Trends

Everything you need to know before you start using 2-D barcodes in your catalog.

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Leader Column: Numbers Don’t Lie, Mail Is Cost Efficient

October 24, 2011
Printing, ROI, Social Media, Strategy, Targeting, Technology

Consumers respond to postcards, letter-sized envelopes and catalogs.

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Close up of illustration with number 5 and part of hand showing

Sensory Mail Grabs Hold of the Target

October 10, 2011 | by Lekan Oguntoyinbo
Dimensional Mail, Integrated Marketing, Large Business, Loyalty, Medium Business, Product Samples, ROI, Segmentation, Small Business, Social Media, Strategy, Targeting, Trends

A growing number of direct mail campaigns are stimulating targets with a new array of sights, sounds and smells.

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