Articles Tagged ‘Small Business’

Head shot of one of the P.O.V. experts

P.O.V. One Question, Three Experts on Their Greatest Direct Mail Success

April 25, 2012
Case Studies, Large Business, Medium Business, Prospecting, Small Business

Three experts discuss their greatest direct mail success.

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Woman with red shirt and red hair walking past businesspeople dressed in gray and black

Demo Graphics: The Free Agents

April 13, 2012
Integrated Marketing, Large Business, Loyalty, Medium Business, Prospecting, ROI, Segmentation, Small Business, Targeting, Trends

A look at freelancer, contractors, temporary employees and entrepreneurs.

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Man drawing a line up and off a bar chart

7 Ways to Measure Mail Success

April 10, 2012
Direct Marketing 101, Small Business

It’s easy to track your direct mail marketing results and accurately measure your marketing ROI. Here’s seven ways to track your marketing dollars.

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P.O.V. One Question, Three Experts on Mail Diversifying Customer Base

April 9, 2012
Large Business, Medium Business, Printing, Prospecting, Small Business

Three experts discuss how mail has helped them diversify their customer base.

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