Articles Tagged ‘Segmentation’

Profile of African American man in uniform

A Military Campaign

May 15, 2012 | by Bruce Britt
Diversity Marketing, Opinion, Prospecting, Segmentation, Targeting, Trends

The U.S. Marine Corps turns to sharp multicultural marketing strategies to boost, and diversify, recruitment.

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Collage of multicultural people with banner reading "Multicultural Marketing"

Multicultural Marketing Roundtable

May 14, 2012 | by Bruce Britt and Eddie B. Allen
Direct Marketing 101, Opinion, Prospecting, Segmentation, Targeting, Trends

Our panel explores how today’s brands are reaching ethnically diverse consumers.

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Woman with red shirt and red hair walking past businesspeople dressed in gray and black

Demo Graphics: The Free Agents

April 13, 2012
Integrated Marketing, Large Business, Loyalty, Medium Business, Prospecting, ROI, Segmentation, Small Business, Targeting, Trends

A look at freelancer, contractors, temporary employees and entrepreneurs.

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EcoEnvelopes Help Marketers Reduce Waste and Increase Response Rates

December 7, 2011
Brand Marketing, Case Studies, Creativity, Green Marketing, Loyalty, Prospecting, ROI, Segmentation, Targeting, Technology, Trends

ecoEnvelopes reduce waste and improve response rates.

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