Articles Tagged ‘ROI’

Woman with red shirt and red hair walking past businesspeople dressed in gray and black

Demo Graphics: The Free Agents

April 13, 2012
Integrated Marketing, Large Business, Loyalty, Medium Business, Prospecting, ROI, Segmentation, Small Business, Targeting, Trends

A look at freelancer, contractors, temporary employees and entrepreneurs.

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Leader Column: The Internet, Made for Direct Mail

April 2, 2012
Data Management, Large Business, Medium Business, ROI, Small Business, Statistics, Strategy, Targeting

More than ever before, marketers need to seize on the natural symbiosis between direct mail and digital.

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Casinos Hit the Jackpot with Direct Mail

March 7, 2012
Case Studies, Creativity, Printing, ROI, Statistics, Targeting, Technology

An inside look at direct mail and the gaming industry.

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VIDEO: Trish Witkowski Demonstrates Eco-Friendly Folds

February 22, 2012
Brand Marketing, Creativity, Marketing Tips, Product Samples, Prospecting, ROI, Trends, Video

Adding a creative fold to your next direct mail campaign can be eco-friendly.

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