Not long ago, a company could launch an advertising campaign solely because an entity known as “Corporate” had set aside a budget for it — and many companies did just this. As for objectives? Pish-posh. As long as people remembered the ads or the board of directors liked them or the viral video was downloaded [...]
Continue reading…Articles Tagged ‘Recession Marketing’
Finding Their Way Home
Direct mail helps mortgage companies navigate through the economic chaos. As the economy slowly gains momentum, a steadier number of mortgage loan offers are making their way to consumers’ mailboxes — although the message is dramatically different. Focus has shifted from taking cash out of a home for things like remodeling and vacations to lowering [...]
Continue reading…Are You Ready To Market After the Recession?
The recession is over. That’s right, I said it. Whether you agree, of course, is up to you and the economic indicators you trust. But I’m hardly alone in my declaration. From news journals on Wall Street and politicians in Washington, D.C., to websites dedicated to high finance, sightings of economic “green shoots” have abounded, [...]
Continue reading…
Subscribe
to Deliver magazine
Sign up for a free subscription to the USPS® publication featuring marketing research, news and commentary.
Subscribe »
