Articles Tagged ‘Prospecting’

Profile of African American man in uniform

A Military Campaign

May 15, 2012 | by Bruce Britt
Diversity Marketing, Opinion, Prospecting, Segmentation, Targeting, Trends

The U.S. Marine Corps turns to sharp multicultural marketing strategies to boost, and diversify, recruitment.

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Collage of multicultural people with banner reading "Multicultural Marketing"

Multicultural Marketing Roundtable

May 14, 2012 | by Bruce Britt and Eddie B. Allen
Direct Marketing 101, Opinion, Prospecting, Segmentation, Targeting, Trends

Our panel explores how today’s brands are reaching ethnically diverse consumers.

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Illustration of a ball stadium filled with people

Playing Market Ball

May 9, 2012
Creativity, Prospecting, Strategy

Minor League Baseball leverages an eye-popping array of direct marketing tactics to stoke fan interest in the national pastime.

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Head shot of one of the P.O.V. experts

P.O.V. One Question, Three Experts on Their Greatest Direct Mail Success

April 25, 2012
Case Studies, Large Business, Medium Business, Prospecting, Small Business

Three experts discuss their greatest direct mail success.

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