Articles Tagged ‘Personalization’

Just in Case You Missed It: Direct Marketing Galleries

April 11, 2012
Case Studies, Personalization, Statistics, Strategy, Targeting, Technology, Trends, Video

A look at some of our top photo galleries.

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AnthemHealth_bubble

Pushing the Envelope: Anthem’s Clear Appeal

February 27, 2012 | by Mindy Charski
B-to-B Marketing, Case Studies, Creativity, CRM/Customization, Dimensional Mail, Medium Business, Personalization, Prospecting, Targeting

Insurance provider Anthem turned to a dimensional mailer to win the minds — and palates — of key influencers.

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Heisman_bubble

Pitch Plays: Direct Mail Lends a Hand in Robert Griffin III Heisman Win

February 20, 2012 | by Eddie B. Allen Jr.
Case Studies, Marketing Tips, Personalization, Strategy, Targeting

Competing for the Heisman Trophy isn’t easy for any college player. That’s why universities enlist direct mail to run interference.

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Pushing the Envelope: Taking Flight with CRP Industries

February 13, 2012 | by Mindy Charski
B-to-B Marketing, Case Studies, Creativity, CRM/Customization, Dimensional Mail, Medium Business, Personalization, Prospecting, Targeting

An integrated effort from CRP Industries soars with a nostalgic twist.

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