Articles Tagged ‘Opinion’

Profile of African American man in uniform

A Military Campaign

May 15, 2012 | by Bruce Britt
Diversity Marketing, Opinion, Prospecting, Segmentation, Targeting, Trends

The U.S. Marine Corps turns to sharp multicultural marketing strategies to boost, and diversify, recruitment.

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Collage of multicultural people with banner reading "Multicultural Marketing"

Multicultural Marketing Roundtable

May 14, 2012 | by Bruce Britt and Eddie B. Allen
Direct Marketing 101, Opinion, Prospecting, Segmentation, Targeting, Trends

Our panel explores how today’s brands are reaching ethnically diverse consumers.

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Mistakes Small Businesses Can Avoid

March 8, 2012 | by Mindy Charski
Opinion, Small Business, Targeting, Trends

Peter Glynn of Maverick Mailing offers tips on direct mail

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Street sign saying Reach every mailing address: Every Door Direct Mail

Outside the Box: The Right Tool for Prospecting

March 6, 2012
Brand Marketing, Loyalty, Opinion, Statistics, Strategy

Large businesses discover an easier way to reach new customers with Every Door Direct Mail.

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