Articles Tagged ‘Nonprofit Marketing’

World Wildlife Fund Roars as the King of the Direct Marketing Jungle

December 12, 2011 | by Mindy Charski
Brand Marketing, Green Marketing, Nonprofit Marketing, Response Rates, ROI, Statistics

How the World Wildlife Fund uses direct mail to get its message across.

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Close up image of text on direct mail sample

How Direct Mail Marketing Benefits Nonprofit Fundraising

April 11, 2011 | by Bruce Britt
Large Business, Medium Business, Nonprofit Marketing, Prospecting, Small Business

When a crisis hits, direct mail marketing can help nonprofit organizations quickly and effectively communicate to donors why their support is so critically needed.

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Feeding America Logo

Mail Helps Nonprofit Group Feed the Hungry

January 31, 2011
Creativity, Integrated Marketing, Medium Business, Nonprofit Marketing, Small Business, Targeting

Feeding America has a mail-centered marketing program that utilizes direct mail marketing strategy to increase response rates.

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How Smart Marketing Drives UNCF

December 21, 2010 | by Eddie B. Allen Jr.
B-to-C Marketing, Integrated Marketing, Large Business, Loyalty, Medium Business, Nonprofit Marketing

Blending modern technological advancements with direct mail campaigns is helping nonprofit marketers expand their marketing reach.

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