Articles Tagged ‘Medium Business’

Head shot of one of the P.O.V. experts

P.O.V. One Question, Three Experts on Their Greatest Direct Mail Success

April 25, 2012
Case Studies, Large Business, Medium Business, Prospecting, Small Business

Three experts discuss their greatest direct mail success.

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Woman with red shirt and red hair walking past businesspeople dressed in gray and black

Demo Graphics: The Free Agents

April 13, 2012
Integrated Marketing, Large Business, Loyalty, Medium Business, Prospecting, ROI, Segmentation, Small Business, Targeting, Trends

A look at freelancer, contractors, temporary employees and entrepreneurs.

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P.O.V. One Question, Three Experts on Mail Diversifying Customer Base

April 9, 2012
Large Business, Medium Business, Printing, Prospecting, Small Business

Three experts discuss how mail has helped them diversify their customer base.

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Speech bubble with ".com" inside

Leader Column: The Internet, Made for Direct Mail

April 2, 2012
Data Management, Large Business, Medium Business, ROI, Small Business, Statistics, Strategy, Targeting

More than ever before, marketers need to seize on the natural symbiosis between direct mail and digital.

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