Articles Tagged ‘Measurement’

Add a Personal Touch to Your Direct Mail Campaign

January 23, 2012 | by Polly S. Traylor
B-to-B Marketing, B-to-C Marketing, Creativity, Dimensional Mail, Large Business, Measurement, Medium Business, Personalization, Printing, Prospecting, ROI, Small Business, Trends

Personalizing direct mail helps customers see that your business cares about them individually, often resulting in higher responses.

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Hit the Target with Every Door Direct Mail

January 9, 2012 | by Allan P. Adler
B-to-B Marketing, B-to-C Marketing, Creativity, Dimensional Mail, Large Business, Measurement, Medium Business, Printing, Prospecting, ROI, Small Business, Targeting, Trends

Every Door Direct Mail from the U.S. Postal Service saves on mail preparation time and cuts printing costs, and helps small businesses reach potential customers.

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World’s Smallest Post Service Leaves Lasting Impression

November 2, 2011 | by Allan P. Adler
B-to-B Marketing, B-to-C Marketing, Creativity, Dimensional Mail, Large Business, Measurement, Medium Business, Printing, Prospecting, ROI, Small Business, Trends

Leafcutter Designs — home of the World’s Smallest Post Service — creates tiny mailings that help companies generate a big response.

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Our Favorite Deliver Covers

October 13, 2011
B-to-B Marketing, B-to-C Marketing, Creativity, Dimensional Mail, Large Business, Measurement, Medium Business, Printing, Prospecting, ROI, Small Business, Trends

An interactive gallery showcasing some of Deliver’s favorite cover art.

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