Articles Tagged ‘Marketing Tips’

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Postal Postmortem

April 2, 2012
Marketing Tips

Why a marketing “autopsy” can help future campaigns enjoy healthy runs.

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WhatsTheFrequency_bubble

What’s the Frequency? Q&A with Andrea Godfrey

April 1, 2012 | by Denise Crittendon
Marketing Tips, Strategy, Targeting

Co-author of a new study of marketing communications explains why CMOs need to introduce more mail to into the mix.

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The Future Is Now

March 12, 2012 | by Bruce Britt
Integrated Marketing, Marketing Tips, Prospecting, Targeting, Technology, Trends

Marketing experts tell us what to expect for direct mail marketing in 2012.

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VIDEO: Trish Witkowski Demonstrates Eco-Friendly Folds

February 22, 2012
Brand Marketing, Creativity, Marketing Tips, Product Samples, Prospecting, ROI, Trends, Video

Adding a creative fold to your next direct mail campaign can be eco-friendly.

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