Articles Tagged ‘List Management’

Easy Targeting with Every Door Direct Mail

December 19, 2011
List Management, Strategy, Targeting

Every Door Direct Mail™ (EDDM) lets marketers reach customers without names and addresses

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illustration of an envelope

Cloud2You: New Software Combines Best of Mail, Digital

May 16, 2011 | by Eddie B. Allen Jr.
B-to-C Marketing, Case Studies, CRM/Customization, Data Management, e-Commerce, Integrated Marketing, List Management, Loyalty, Personalization, Strategy, Targeting, Technology

New software program mixes the reach and engagement of mail with the immediacy of digital

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Affordable Small Business Marketing Tips and Strategies

October 14, 2010 | by Paula Andruss
CRM/Customization, Integrated Marketing, List Management, ROI, Segmentation, Small Business, Targeting

Small businesses often shy away from direct mail marketing because of the costs, but Duct Tape Marketing founder John Jantsch shares some affordable strategies.

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Person peeking through blinds at scientists with lab elements

The Formula for Success

August 24, 2010 | by Vicki Powers
Brand Marketing, Case Studies, Large Business, List Management, Targeting

Blinds.com uses the housing crisis as a window of opportunity to revamp its marketing approach and enhance its revenue stream.

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