Articles Tagged ‘Diversity Marketing’

Profile of African American man in uniform

A Military Campaign

May 15, 2012 | by Bruce Britt
Diversity Marketing, Opinion, Prospecting, Segmentation, Targeting, Trends

The U.S. Marine Corps turns to sharp multicultural marketing strategies to boost, and diversify, recruitment.

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VIDEO: Ola Mobolade Discusses Marketing to the New Majority

August 29, 2011
Case Studies, Creativity, Dimensional Mail, Diversity Marketing, Marketing Tips, Social Media, Trends, Video

Marketing expert Ola Mobolade shares her thoughts on why minority has become the new majority. Mobolade makes it clear to marketers: Minority is the new majority. Adapt or die.

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Minority Is the New Majority

August 29, 2011 | by Nichole Christian
Case Studies, Creativity, Dimensional Mail, Diversity Marketing, Marketing Tips, Social Media, Trends

Marketing superstar Ola Mobolade provides insights on how to reach a young, multicultural audience — the new majority.

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Niche Marketing: The New Ideal

October 18, 2010 | by Paula Andruss
Diversity Marketing, Large Business, Medium Business, Opinion, Small Business

Looking to increase ROI among multicultural audiences? Targeting and segmentation is key. Pepper Miller of The Hunter-Miller Group offers seven best practices on how to do it.

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