Articles Tagged ‘Data Management’

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Leader Column: The Internet, Made for Direct Mail

April 2, 2012
Data Management, Large Business, Medium Business, ROI, Small Business, Statistics, Strategy, Targeting

More than ever before, marketers need to seize on the natural symbiosis between direct mail and digital.

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Leader Column: Four letters, yes. Naughty word? Never.

January 9, 2012
Data Management, Large Business, Medium Business, ROI, Small Business, Statistics, Strategy, Targeting

Why CMOs can’t be afraid to tell their staffs to go sell.

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The Science of Direct Mail Marketing

July 12, 2011
Data Management, Large Business, Medium Business, ROI, Small Business, Strategy

Direct mail marketing is a science, and CMOs should treat it like one.

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Sparking Marketing’s Math Movement

June 27, 2011 | by Bruce Britt
Data Management, Large Business, Medium Business, Small Business, Trends

How a supercomputing expert inadvertently helped spark marketing’s current obsession with math.

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