Articles Tagged ‘CRM/Customization’

Collage of materials in the Maker's Mark direct mail package

Maker’s Marketing

March 26, 2012
B-to-C Marketing, CRM/Customization, Prospecting

Famed distillery uses multichannel campaign to recruit brand ambassadors.

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AnthemHealth_bubble

Pushing the Envelope: Anthem’s Clear Appeal

February 27, 2012 | by Mindy Charski
B-to-B Marketing, Case Studies, Creativity, CRM/Customization, Dimensional Mail, Medium Business, Personalization, Prospecting, Targeting

Insurance provider Anthem turned to a dimensional mailer to win the minds — and palates — of key influencers.

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Pushing the Envelope: Taking Flight with CRP Industries

February 13, 2012 | by Mindy Charski
B-to-B Marketing, Case Studies, Creativity, CRM/Customization, Dimensional Mail, Medium Business, Personalization, Prospecting, Targeting

An integrated effort from CRP Industries soars with a nostalgic twist.

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Fashion House Uses Dimensional Mail to Play to the Senses

September 12, 2011 | by Bruce Britt
B-to-B Marketing, Case Studies, Creativity, CRM/Customization, Dimensional Mail, Medium Business, Personalization, Prospecting, Targeting

International fashion upstart HEEX took home the echo USPS Gold Mailbox Award with a mailer that was dressed to thrill.

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