Articles Tagged ‘Creativity’

Illustration of a ball stadium filled with people

Playing Market Ball

May 9, 2012
Creativity, Prospecting, Strategy

Minor League Baseball leverages an eye-popping array of direct marketing tactics to stoke fan interest in the national pastime.

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Direct mail piece shaped like a turkey on a platter

Shape of Mail to Come

April 16, 2012
B-to-C Marketing, Creativity

Survey finds high customer satisfaction in non-traditional, die-cut mailers.

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DMandTech_bubble

Print Mixes with Digital

April 9, 2012 | by Sharon M. Goldman
Case Studies, Creativity, Integrated Marketing, Targeting, Technology, Trends

Creative ways direct mailers are incorporating digital technologies.

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Collage of pieces from dental direct mailers

Improved ROI Makes for Brighter Smiles

April 9, 2012 | by Polly S. Traylor
Case Studies, Creativity, Printing, Statistics, Targeting

Dentists must compete harder than ever for business and steady revenues these days. Direct mail is helping them get an edge in their communities.

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