Articles Tagged ‘Catalogs’

Pages from JC Penney's new catalog

jcpenney’s Big Bet on Mail

March 12, 2012 | by Polly S. Traylor
Catalogs, Large Business, Strategy, Targeting

A retail giant launches a brand-new direct mail book as part of its transformation.

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QR Codes Generate Catalog of Success

January 23, 2012 | by Mindy Charski
Catalogs, Creativity, Dimensional Mail, ROI, Social Media, Targeting, Technology, Trends

QR codes provide spark to Brookstone and Speedo catalogs.

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Everything You Ever Wanted to Know about 2-D Barcodes

January 23, 2012 | by Mindy Charski
Catalogs, Creativity, Dimensional Mail, ROI, Social Media, Targeting, Technology, Trends

Everything you need to know before you start using 2-D barcodes in your catalog.

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Balloon carnival game with word "targeting" spelled out

Managing Just Fine

January 17, 2012 | by Eddie B. Allen Jr.
Catalogs, Prospecting, ROI, Statistics, Strategy, Targeting, Trends

List management services are thriving by using digital technology.

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