Articles Tagged ‘Case Studies’

Head shot of one of the P.O.V. experts

P.O.V. One Question, Three Experts on Their Greatest Direct Mail Success

April 25, 2012
Case Studies, Large Business, Medium Business, Prospecting, Small Business

Three experts discuss their greatest direct mail success.

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Just in Case You Missed It: Direct Marketing Galleries

April 11, 2012
Case Studies, Personalization, Statistics, Strategy, Targeting, Technology, Trends, Video

A look at some of our top photo galleries.

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DMandTech_bubble

Print Mixes with Digital

April 9, 2012 | by Sharon M. Goldman
Case Studies, Creativity, Integrated Marketing, Targeting, Technology, Trends

Creative ways direct mailers are incorporating digital technologies.

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Collage of pieces from dental direct mailers

Improved ROI Makes for Brighter Smiles

April 9, 2012 | by Polly S. Traylor
Case Studies, Creativity, Printing, Statistics, Targeting

Dentists must compete harder than ever for business and steady revenues these days. Direct mail is helping them get an edge in their communities.

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