Marketers use fictional brands to promote real-life products. Two years ago, premium television network HBO launched a marketing campaign that, on its face, seemed to defy not just business basics but logic itself: a multichannel promotion for a product that doesn’t exist — written in a language that no one understands. To initiate early word [...]
Continue reading…Articles Tagged ‘Branded Content’
The Power of Branded Publications
Deliver® recently caught up with Dr. Samir Husni, the University of Mississippi professor and lecturer widely known as “Mr. Magazine,” to discuss the future of branded print marketing communications. In the second of our two-part interview, Husni talks about what the future holds for catalog marketers and what custom publications must do to remain relevant [...]
Continue reading…“Mr. Magazine” Explains the Power of Custom Publishing
Want to sell more products and services through your print pieces? Maybe you should stop trying so hard to simply sell. That’s the advice of Dr. Samir Husni, one of the nation’s most highly regarded authorities on modern magazine publishing. Known widely as “Mr. Magazine,” Husni serves as director of the Magazine Innovation Center at [...]
Continue reading…Made to Order
Mine, an experimental customized magazine, shows consumer interest for tailored content – and receiving print communications. As magazine publishers experiment with new methods for delivering content, Time Inc., American Express Publishing Corp. and Lexus have given us a look at how the future of print might look. Mine magazine — a customizable publication offered for [...]
Continue reading…
Subscribe
to Deliver magazine
Sign up for a free subscription to the USPS® publication featuring marketing research, news and commentary.
Subscribe »
