Articles Tagged ‘B-to-C Marketing’

Direct mail piece shaped like a turkey on a platter

Shape of Mail to Come

April 16, 2012
B-to-C Marketing, Creativity

Survey finds high customer satisfaction in non-traditional, die-cut mailers.

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Collage of materials in the Maker's Mark direct mail package

Maker’s Marketing

March 26, 2012
B-to-C Marketing, CRM/Customization, Prospecting

Famed distillery uses multichannel campaign to recruit brand ambassadors.

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Add a Personal Touch to Your Direct Mail Campaign

January 23, 2012 | by Polly S. Traylor
B-to-B Marketing, B-to-C Marketing, Creativity, Dimensional Mail, Large Business, Measurement, Medium Business, Personalization, Printing, Prospecting, ROI, Small Business, Trends

Personalizing direct mail helps customers see that your business cares about them individually, often resulting in higher responses.

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Hit the Target with Every Door Direct Mail

January 9, 2012 | by Allan P. Adler
B-to-B Marketing, B-to-C Marketing, Creativity, Dimensional Mail, Large Business, Measurement, Medium Business, Printing, Prospecting, ROI, Small Business, Targeting, Trends

Every Door Direct Mail from the U.S. Postal Service saves on mail preparation time and cuts printing costs, and helps small businesses reach potential customers.

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