[podcast]http://delivermagazine.com/wp-content/uploads/audio/podcast12.mp3[/podcast] One common misperception is that traditional marketing channels have no appeal to tech-savvy young consumers. But recent studies suggest that direct mail still does have reach and impact among this valued demographic. This podcast looks at what we’re finding about Generation Y and the mail. Make a comment
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Conversation Starters 11: The Truth About Waste
[podcast]http://delivermagazine.com/wp-content/uploads/audio/podcast11.mp3[/podcast] Despite concerns that direct mail contributes greatly to waste, the truth is, the mail you get from companies is not nearly as harmful to the environment as many think. This installment of our podcast takes a look at a recent study that shows how consumers “perceptions of the impact of direct mail is out [...]
Continue reading…Conversation Starters 10: Regulation Issues
[podcast]http://delivermagazine.com/wp-content/uploads/audio/podcast10.mp3[/podcast] In this installment, we examine the need for marketers to embrace self-regulation. As calls for “Do Not Mail” laws mount, marketers are already moving to slash unwanted mailings and better target their messages. make a comment [links to another site]
Continue reading…Conversation Starters 9: A Matter of Choice
[podcast]http://delivermagazine.com/wp-content/uploads/audio/podcast9.mp3[/podcast] In this episode, we examine marketers’ latest efforts to implement self-policing guidelines for direct mail. We underscore why marketers should embrace these measures – or risk the end of direct mail itself. make a comment [links to another site]
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