Research

We know you’re far too busy to do all the digging yourself. So go ahead and help yourself to our collection of case studies, white papers and statistics.

White Papers

More coming soon.

Case Studies

P.O.V. One Question, Three Experts on What Marketing Channels They Mix with Direct Mail

July 23, 2012
Case Studies, Large Business, Medium Business, Prospecting, Small Business

Three experts discuss what other channels they integrate with direct mail, and why.

Image of coconut prepared for mailing, wrapped in netting and with a mailing tag attached

Going Coconuts

June 19, 2012 | by Mindy Charski
Case Studies, Creativity, Dimensional Mail, Medium Business, Personalization, Prospecting, Targeting

AlphaGraphics uses coconuts to show how mail can play a robust role in an integrated campaign.

Image of direct mail sample and foam finger

Pushing the Envelope: Box of Cheer

May 30, 2012 | by Mindy Charski
B-to-B Marketing, Case Studies, Creativity, Dimensional Mail, Prospecting, Targeting

A solutions provider used a dimensional mailer to kick off a multitouch campaign

P.O.V. One Question, Three Experts on Their Greatest Direct Mail Success

April 25, 2012
Case Studies, Large Business, Medium Business, Prospecting, Small Business

Three experts discuss their greatest direct mail success.

Just in Case You Missed It: Direct Marketing Galleries

April 11, 2012
Case Studies, Personalization, Statistics, Strategy, Targeting, Technology, Trends, Video

A look at some of our top photo galleries.

Print Mixes with Digital

April 9, 2012 | by Sharon M. Goldman
Case Studies, Creativity, Integrated Marketing, Targeting, Technology, Trends

Creative ways direct mailers are incorporating digital technologies.

Collage of pieces from dental direct mailers

Improved ROI Makes for Brighter Smiles

April 9, 2012 | by Polly S. Traylor
Case Studies, Creativity, Printing, Statistics, Targeting

Dentists must compete harder than ever for business and steady revenues these days. Direct mail is helping them get an edge in their communities.

Casinos Hit the Jackpot with Direct Mail

March 7, 2012
Case Studies, Creativity, Printing, ROI, Statistics, Targeting, Technology

An inside look at direct mail and the gaming industry.

A New Reality

February 27, 2012 | by Nichole Christian
Case Studies, mobile, Prospecting, Strategy, Targeting, Technology, Trends

Snowmass Village — a ski resort in Colorado — partners direct mail with augmented reality.

Pushing the Envelope: Anthem’s Clear Appeal

February 27, 2012 | by Mindy Charski
B-to-B Marketing, Case Studies, Creativity, CRM/Customization, Dimensional Mail, Medium Business, Personalization, Prospecting, Targeting

Insurance provider Anthem turned to a dimensional mailer to win the minds — and palates — of key influencers.

Deliver Magazine

Research

White Papers

More coming soon.

Case Studies

P.O.V. One Question, Three Experts on What Marketing Channels They Mix with Direct Mail

Going Coconuts

Pushing the Envelope: Box of Cheer

P.O.V. One Question, Three Experts on Their Greatest Direct Mail Success

Just in Case You Missed It: Direct Marketing Galleries

Print Mixes with Digital

Improved ROI Makes for Brighter Smiles

Casinos Hit the Jackpot with Direct Mail

A New Reality

Pushing the Envelope: Anthem’s Clear Appeal

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