Research

We know you’re far too busy to do all the digging yourself. So go ahead and help yourself to our collection of case studies, white papers and statistics.

White Papers

More coming soon.

Case Studies

Headshot of Suzie Brown

P.O.V. One Question, Three Experts on What Marketing Channels They Mix with Direct Mail

Three experts discuss what other channels they integrate with direct mail, and why.

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Image of coconut prepared for mailing, wrapped in netting and with a mailing tag attached

Going Coconuts

AlphaGraphics uses coconuts to show how mail can play a robust role in an integrated campaign.

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Image of direct mail sample and foam finger

Pushing the Envelope: Box of Cheer

A solutions provider used a dimensional mailer to kick off a multitouch campaign

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Head shot of one of the P.O.V. experts

P.O.V. One Question, Three Experts on Their Greatest Direct Mail Success

Three experts discuss their greatest direct mail success.

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Just in Case You Missed It: Direct Marketing Galleries

A look at some of our top photo galleries.

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DMandTech_bubble

Print Mixes with Digital

April 9, 2012 | by Sharon M. Goldman
Case Studies, Creativity, Integrated Marketing, Targeting, Technology, Trends

Creative ways direct mailers are incorporating digital technologies.

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Collage of pieces from dental direct mailers

Improved ROI Makes for Brighter Smiles

April 9, 2012 | by Polly S. Traylor
Case Studies, Creativity, Printing, Statistics, Targeting

Dentists must compete harder than ever for business and steady revenues these days. Direct mail is helping them get an edge in their communities.

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Casinos Hit the Jackpot with Direct Mail

An inside look at direct mail and the gaming industry.

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NewReality

A New Reality

February 27, 2012 | by Nichole Christian
Case Studies, mobile, Prospecting, Strategy, Targeting, Technology, Trends

Snowmass Village — a ski resort in Colorado — partners direct mail with augmented reality.

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AnthemHealth_bubble

Pushing the Envelope: Anthem’s Clear Appeal

Insurance provider Anthem turned to a dimensional mailer to win the minds — and palates — of key influencers.

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