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Collage of Asian faces against a background of traditional Asian objects

Marketing to Asian Americans

They have recently emerged as the fastest-growing ethnic group in the United States, according to recent studies. They are among the best educated and the highest earners. Their buying power exceeds $500 billion annually and continues to grow. (Discover more ways to reach a multicultural audience). And yet, to many marketers, Asian American consumers remain [...]

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Five vertical images representing the five businesses in the story: plumber, dry cleaner, restaurant delivery, medical and printer

A Fit for Every Business

August 23, 2012 | by Allan P. Adler
Creativity, ROI, Segmentation, Strategy, Targeting, Trends

Every Door Direct Mail helps businesses optimize their marketing dollars.

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Time Warner Targets Filipino Americans

A media giant reaches Filipino American subscribers with a direct mail effort aimed squarely at them.

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Closeup of instructions printed on ecoEnvelope for how to use them

Sprint’s Green Connection

August 13, 2012 | by Allan Nahajewski
Green Marketing, Large Business, ROI, Trends

Sprint finds environmental goodness and savings in two-way ecoEnvelopes.

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Screenshot of Paper Because throwback 50s-style ad

Print’s Charming

New site promotes the power of mail and other paper products.

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