They have recently emerged as the fastest-growing ethnic group in the United States, according to recent studies. They are among the best educated and the highest earners. Their buying power exceeds $500 billion annually and continues to grow. (Discover more ways to reach a multicultural audience). And yet, to many marketers, Asian American consumers remain [...]Continue reading…
Every Door Direct Mail helps businesses optimize their marketing dollars.Continue reading…
A media giant reaches Filipino American subscribers with a direct mail effort aimed squarely at them.Continue reading…
Sprint finds environmental goodness and savings in two-way ecoEnvelopes.Continue reading…
7 Tips to Make Mail Work for You
Here are seven basic tips that’ll help your next campaign work for you — like know your audience, be unique and create eye-catching headlines.
Mission Control for Mail
The trick to getting your direct mail campaign to take off is to keep coming up with striking strategies that work.
5 Reasons Why Your Mailer Is Collecting Dust
Sometimes less is more. Get to the point with your mailer. It’s one of five reasons why your mailer is collecting dust.
Mail Promotes Green Automobile
If direct mail wasn’t environmentally friendly, and if it didn’t get results, then why would an automobile manufacturer promote its electric car with direct mail? Because mail works, that’s why.