Deliver Magazine

Latest Articles

Leader Column: Put It to the Test

September 13, 2012
Opinion, Prospecting, ROI, Strategy

We can’t all be smarter than average — so trust the research.

Demo Graphics: Asian Americans

September 13, 2012
Integrated Marketing, Large Business, Loyalty, Medium Business, Prospecting, ROI, Segmentation, Small Business, Targeting, Trends

Marketers need to be paying closer attention to Asian American consumers — one of the fastest-growing and most lucrative segments in the nation. According to a recent study by the Pew Research Center, there were 18.2 million Asian Americans in the United States, comprising 5.8 percent of the population. Asian Americans have surpassed Hispanics as [...]

Confessions of a Mail Admirer

September 13, 2012
Opinion, Prospecting

Digital tech expert Ramon Ray talks about why he’s now plugged into direct mail.

Hitting the Bull's Eye

September 13, 2012
Prospecting, Statistics, Strategy

In a marketing world glutted with messages, it pays to shoot straight. That philosophy was underscored recently by a direct mail study sponsored by the National Shooting Sports Foundation (NSSF). According to the NSSF report, black-and-white postcards were more effective than their color counterparts at encouraging hunters to renew their hunting licenses via direct mail. [...]