We can’t all be smarter than average — so trust the research.Continue reading…
Marketers need to be paying closer attention to Asian American consumers — one of the fastest-growing and most lucrative segments in the nation. According to a recent study by the Pew Research Center, there were 18.2 million Asian Americans in the United States, comprising 5.8 percent of the population. Asian Americans have surpassed Hispanics as [...]Continue reading…
Digital tech expert Ramon Ray talks about why he’s now plugged into direct mail.Continue reading…
In a marketing world glutted with messages, it pays to shoot straight. That philosophy was underscored recently by a direct mail study sponsored by the National Shooting Sports Foundation (NSSF). According to the NSSF report, black-and-white postcards were more effective than their color counterparts at encouraging hunters to renew their hunting licenses via direct mail. [...]Continue reading…
7 Tips to Make Mail Work for You
Here are seven basic tips that’ll help your next campaign work for you — like know your audience, be unique and create eye-catching headlines.
Mission Control for Mail
The trick to getting your direct mail campaign to take off is to keep coming up with striking strategies that work.
5 Reasons Why Your Mailer Is Collecting Dust
Sometimes less is more. Get to the point with your mailer. It’s one of five reasons why your mailer is collecting dust.
Mail Promotes Green Automobile
If direct mail wasn’t environmentally friendly, and if it didn’t get results, then why would an automobile manufacturer promote its electric car with direct mail? Because mail works, that’s why.