Marketers reaching out to small businesses should be ready to provide sophisticated problem solving, attention when it’s requested and rapid response, as Oce of North America did in a recent smart campaign, according to Jeff Baker, CEO of Image 4, a trade show display manufacturer …

Subway Restaurants teamed with Database Marketing Group to offer a system-wide program that allows owners to go online, customize their mailings and mail any week they choose. The overall result: while the actual size of the mailings is smaller, the overall efficiency is …

This year, the nonprofit Center for Resource Solutions substituted printed versions of its annual report with CD versions and used CD packaging that needed no glue.

Marketers need to be wary of exaggerating the extent or impact of their companies’ green initiatives, according to Lee Bodner, executive director of ecoAmerica, a nonprofit that is devoted to heightening public awareness of environmental issues.

Response rates for political direct mail, normally around one percent to two percent, are now climbing into double digits thanks to new technology, according to Aaron Grohs, executive vice-president at Consolidated Graphics.

Clothing retailer Mitchells/Richards/Marshs built a high-tech customer relationship management system that houses approximately 150,000 customer names.