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	<title>Deliver Magazine</title>
	<link>http://www.delivermagazine.com</link>
	<description>Mail Marketing Strategies from the U.S. Postal Service</description>
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		<title>A New Reality</title>
		<description><![CDATA[Snowmass Village — a ski resort in Colorado — partners direct mail with augmented reality. ]]></description>
		<link>http://www.delivermagazine.com/2012/02/a-new-reality/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=a-new-reality</link>
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		<title>Direct the Marketing Focus at Women</title>
		<description><![CDATA[Direct marketing to women with real-world examples.]]></description>
		<link>http://www.delivermagazine.com/2012/02/direct-the-marketing-focus-at-women/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=direct-the-marketing-focus-at-women</link>
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		<title>Pitch Plays: Direct Mail Lends a Hand in Robert Griffin III Heisman Win</title>
		<description><![CDATA[Competing for the Heisman Trophy isn’t easy for any college player. That’s why universities enlist direct mail to run interference.]]></description>
		<link>http://www.delivermagazine.com/2012/02/pitch-plays/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=pitch-plays</link>
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		<title>Scott Cohen</title>
		<description><![CDATA[For 32 years, FootPrints has used mail as a staple of its marketing. “We do mostly postcards and letter-size direct mailers,” says Cohen. This summer, the company sent 10,000 pieces promoting an offer on an athletic shoe brand. FootPrints enjoyed a 3-percent return. “Mail is our most effective form of advertising, with measurable results from a unique hook on each campaign.”]]></description>
		<link>http://www.delivermagazine.com/2012/02/scott-cohen/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=scott-cohen</link>
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		<title>Imelda Hunt</title>
		<description><![CDATA[Honoring its 10th year of presenting multicultural theatre programs in collaboration with the Toledo Public Library, New Works departed from its usual marketing through fliers and news releases. Instead, the company mailed 500 bookmarks celebrating black literature and promoting a forthcoming play. “The response was excellent,” Hunt says. “There was an almost 100-percent spike in attendance.”]]></description>
		<link>http://www.delivermagazine.com/2012/02/imelda-hunt/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=imelda-hunt</link>
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		<title>Win Trainor</title>
		<description><![CDATA[The Society wanted to appeal for help creating a national park to protect gorillas and needed something eye-catching. To help, its mail-marketing company used two one-cent Tiffany lamps next to its standard presorted mail stamp, and added a delivery mark graphic that made the letter look more personalized. The response rate and average gift amount both jumped 20 percent.]]></description>
		<link>http://www.delivermagazine.com/2012/02/win-trainor/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=win-trainor</link>
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		<title>Stephen Shupperd</title>
		<description><![CDATA[Shupperd led a mailing campaign that netted Shearer Printing $125,000 in nine months. The campaign starts with Shearer sending three tubes containing postcards to each target, with each card urging recipients to consider ways to improve marketing. Shearer mailed tubes three times a week leading up to January, followed by sales calls revealing itself as the sender. Says Shupperd, “You should see how quickly that cold call turns into a hot call.”]]></description>
		<link>http://www.delivermagazine.com/2012/02/stephen-shupperd/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=stephen-shupperd</link>
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		<title>Direct Mail Hits the Field</title>
		<description><![CDATA[Sports marketing gets a big assist from direct mail. ]]></description>
		<link>http://www.delivermagazine.com/2012/02/direct-mail-hits-the-field/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=direct-mail-hits-the-field</link>
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		<title>Pushing the Envelope: Taking Flight with CRP Industries</title>
		<description><![CDATA[An integrated effort from CRP Industries soars with a nostalgic twist.]]></description>
		<link>http://www.delivermagazine.com/2012/02/pushing-the-envelope-taking-flight-with-crp-industries/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=pushing-the-envelope-taking-flight-with-crp-industries</link>
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		<title>P.O.V. One Question, Three Experts on Well-Targeted Direct Mail</title>
		<description><![CDATA[Three experts discuss well-targeted direct mail campaigns.]]></description>
		<link>http://www.delivermagazine.com/2012/02/p-o-v-one-question-three-experts-on-well-targeted-direct-mail/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=p-o-v-one-question-three-experts-on-well-targeted-direct-mail</link>
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