Despite concerns that direct mail contributes greatly to waste, the truth is, the mail you get from companies is not nearly as harmful to the environment as many think. This installment of our podcast takes a look at a recent study that shows how consumers “perceptions of the impact of direct mail is out of line with its real impact. And what marketers should do to set the record straight.

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In this installment, we examine the need for marketers to embrace self-regulation. As calls for “Do Not Mail” laws mount, marketers are already moving to slash unwanted mailings and better target their messages.

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In this episode, we examine marketers’ latest efforts to implement self-policing guidelines for direct mail. We underscore why marketers should embrace these measures - or risk the end of direct mail itself.

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Too often, marketing budgets are the first to get slashed during tight fiscal times. This episode explains why cutting marketing spending might actually make a brand’s problems worse.

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In this installment, we discuss the need for marketers to get more involved in product development.

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This segment looks at why companies continue to stumble in their efforts to market to - and through - bloggers.

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In this episode, we discuss whether marketers’ pell-mell drive to be a part of the burgeoning cosmos of “virtual worlds” makes good business sense.

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In this episode, we examine how traditional media giants have thrived in a digital era that was supposed to leave them behind - and how direct marketing has been instrumental in their success.

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This episode explores potential reasons why, despite rising calls for companies to mind their environmental impact, “green marketing” may not necessarily be the best solution for every business.

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In this podcast, we’re going to discuss how one-to-one communications with consumers have gone from breakthrough marketing idea to ubiquitous standard practice - and how this has fundamentally altered the nature of customer relationship management.

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Companies talk a lot these days about what we need to do to help preserve the environment, and many of them are quite willing to do plenty - as long as it doesn’t affect their bottom line or challenge their customers too much.

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