Deliver Magazine Archived Issues
Volume 6, Issue 4, August 2010
It’s time to shake up your thinking about direct mail. See how Blinds.com is boosting results by bucking traditional marketing trends. Plus, find out why single Americans are lucrative matches for marketers and learn how Ford Motor Co. is testing the limits of bilingual and culturally relevant marketing.
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Volume 6, Issue 3, July 2010
The key to business survival? Keep your customers coming back. In this issue, learn how pairing mobile and mail boosts loyalty and find out what consumers really want from loyalty programs. Plus, check out our new content featuring marketing solutions from (and for) small and medium businesses.
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Volume 6, Issue 2, April 2010
As consumer preferences and demands evolve, businesses need to develop ways big and small to give themselves an advantage. This issue looks at some of the most cutting-edge approaches marketers are taking, from harnessing new demographic data to employing fictional brands as a way of promoting real products. Also, you’ll learn how direct mail is driving creative marketing efforts by companies ranging from tax preparers to magazine publishers, and how it can work for you, too.
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Volume 6, Issue 1, March 2010
Want more customers? See how brands are getting a boost by mailing free samples. Plus, find out why grandparents are a force to be reckoned with, learn which colors are key for marketers and relive the horror of what happens when marketing goes wrong.
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Volume 5, Issue 6, December 2009
Could your brand use a marketing makeover? The beauty issue of Deliver is full of tips from the experts that could have it looking years younger. There’s also some glam campaigns you’ll want to emulate, plus a look at the hottest trends that marketers will be following in 2010.
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Volume 5, Issue 5, October 2009
It’s OK to send mixed messages. In fact, this issue of Deliver encourages it. Learn how pairing channels — especially print and digital — is not only a smart idea but, with a little creativity, a highly profitable one. Plus, new list-scrubbing techniques and the power direct catalogs have over online sales.
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Volume 5, Issue 4, September 2009
Stay the green course despite today’s economic pinch. As environmental concerns alter direct marketing, Deliver devotes an entire issue to ways marketers can differentiate themselves from the rest of the increasingly green crowd. Learn strategies from brands using eco-conscious approaches to thrive during tough times and get insights from green thought leaders and marketing experts.
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Volume 5, Issue 3, July 2009
Get your brand noticed – even in tough times. As marketers struggle to adapt to changing economic conditions, Deliver offers a Survivor’s Guide full of insights and strategies from the brands and executives who have weathered past storms, to thought leaders and other marketing experts. Plus, getting more out of your printer and why your ROI calculations might need some tweaking.
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Volume 5, Issue 2, May 2009
Marketers need their messages to stand out more now than ever as they jockey for dwindling consumer dollars in a soft economy. This issue offers some strong examples of brands that have broken away from staid tradition to find new audiences and cut through the communications din. Any marketer grappling with how to move forward during the recession should be sure to read this issue.
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Volume 5, Issue 1, March 2009
As a sluggish economy continues to bog down business, marketers are more desperate than ever for effective, affordable and creative messaging strategies. This issue focuses on concrete tools and initiatives that companies can utilize to boost marketing communications — and revenue — in these uncertain times.
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Volume 4, Issue 5, November 2008
From economic recessions to changes in a brand’s name, tough challenges will always confront big businesses. Not only are these challenges no reason to cut back on direct marketing — they may be the very reason to go full speed ahead with customer communications. This issue of Deliver explains why marketers should consider bucking “conventional wisdom” during turbulent times.
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Volume 4, Issue 4, September 2008
In this era of increased emphasis on numbers and fragmenting media channels, it’s critical that marketers remember the selling power of smart, colorful messaging. This issue of Deliver celebrates the artistry and imagination of creative direct marketing.
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Volume 4, Issue 3, July 2008
While other media can dazzle your eyes and ears, direct mail is the one channel that lets you reach out and touch the products being promoted. Our latest issue of Deliver looks at the tactile power of direct mail and how it offers an advantage that no other form of direct marketing can match.
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Volume 4, Issue 2, May 2008
Green marketing continues to prosper, as a growing number of brands seek unique ways to promote Earth-friendly products and initiatives. Our second “green” issue examines more of these cutting-edge ideas and how they impact the environment.
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Volume 4, Issue 1, March 2008
This issue of Deliver looks at how marketers are using not just technological innovation but outside-the-box thinking to enhance the power of direct mail and other media in their efforts to spark better dialogue with customers.
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Volume 3, Issue 6, December 2007
As customer bases and communications channels rapidly diversify, companies are being compelled to learn new ways to get their messages across. This issue explores the impact of a changing marketplace on how marketers talk to peers and consumers alike.
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Volume 3, Issue 5, November 2007
Despite early predictions that the Web would destroy direct mail, marketers are learning that digital can often make direct even stronger. This issue underscores how brands are benefiting from the might of multimedia.
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Volume 3, Issue 4, September 2007
The Deliver green issue explores the strategies that direct marketers are developing in response to widespread environmental concerns.
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Volume 3, Issue 3, July 2007
Retaining customer loyalty isn’t as simple as it once was. This issue looks at how, like everything else in modern marketing, loyalty programs are rapidly changing to become more sophisticated and more personalized.
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Volume 3, Issue 2, May 2007
Plenty of companies are really getting personal … with their marketing, that is. This issue takes a look at personalized approaches by companies such as Kodak, which is on the leading edge of using printing technology to effectively reach consumers.
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Volume 3, Issue 1, March 2007
How has digital technology changed the marketing world and where is it headed? This issue features a detailed survey of the marketing landscape and implications for the future.
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Volume 2, Issue 6, December 2006
Why Yahoo chose mail to promote its new search engine, plus innovative marketing ideas from Charles Schwab, Draft FCB, Sherwin-Williams and Book of the Month Club.
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Volume 2, Issue 5, November 2006
Forget the free toasters — banks are really getting innovative with their marketing, plus stories on making friends with the Internet and greeting cards that fit every occasion.
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Volume 2, Issue 4, September 2006
Keeping customers loyal in turbulent times, how to engage teen consumers, tracking a billion pieces of mail with one tiny code plus a chance to win fame and glory for your marketing campaign.
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Volume 2, Issue 3, July 2006
Inside the mind of marketing guru Seth Godin, plus how businesses are using direct to create awareness and a new approach to diversity marketing.
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Volume 2, Issue 2, May 2006
Ideas on how to successfully market to an affluent audience, reaching consumers in innovative ways, plus a report card on response rates - see how you stack up.
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Volume 2, Issue 1, March 2006
Find out why Generation Y presents a new challenge for marketers, what some companies are doing to optimize their media mix and how you should spell CRM.
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Volume 1, Issue 6, December 2005
What you don’t know about marketing to Hispanic consumers, True Value upgrades the local hardware store and how Cadillac got its cool back.
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Volume 1, Issue 5, November 2005
Learn how econometrics is changing the way we measure ROI, why generational marketing is defunct and what opportunities lie in marketing to small business.
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Volume 1, Issue 4, September 2005
American Express talks about keeping customers loyal, consumers share their do’s and don’ts of marketing - plus, how to connect with Gen X and Gen Y.
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Volume 1, Issue 3, July 2005
Learn how Cingular and AT&T marketed their merger and why John Deere used customized mailers to boost sales - and a few thoughts from Staples Inc.
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Volume 1, Issue 2, May 2005
Features stories on Capital One’s brand strategy, why Canon is moving away from e-mail and how variable printing is changing the marketing landscape.
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Volume 1, Issue 1, March 2005
Find out how the Navy accelerates recruiting, Harrah’s improves loyalty and Southwest Airlines keeps sales soaring — plus insights from Peppers & Rogers.
