“Columns” showcases opinion pieces from the Delivermagazine.com staff and marketing industry leaders. Each week, this section crackles with cutting-edge ideas and insights from some of the brightest minds in the business.
April 9, 2007
The marketing world is dominated by news and opinion about the Internet and its impact on marketing - and rightfully so. Heck, you’re reading this on our brand new Web site, after all. The new reality of consumer control is clearly having a major impact on the way marketers engage …
March 9, 2007
Dearly Beloved:
We gather here today to celebrate the life of our old friend “One-to-One Marketing.” I know many of you are thinking, “Didn’t I just have a conversation about him,” or “Wasn’t he just a vital part of my marketing plan a few months ago?”
Sadly, we must realize that life …
