“Columns” showcases opinion pieces from the Delivermagazine.com staff and marketing industry leaders. Each week, this section crackles with cutting-edge ideas and insights from some of the brightest minds in the business.
August 10, 2009
We invited people to experience exactly what we do … literally. Our recipients received a hotel key card and a napkin from our faux hotel, Crescent Bluffs. On the napkin we scrawled “Let’s meet. www.AcceptTheInvitation.com/FirstName”. Lots of people did, resulting in double-digit response rates and loads of interest. Visit …
August 10, 2009
MLT Creative launched a campaign to attract, engage and convert new clients. Eight interactive mailers were sent to marketing directors to demonstrate our capabilities. The “Need a Lift?” theme alluded to our belief that, in this economy, marketers need optimism, perseverance and a plan more than ever. From paper airplanes …
August 10, 2009
Savvi Formalwear, a marketing cooperative of 35 independent formal wear retailers, wanted to connect with bridal prospects while maintaining the members’ branding and regional flair. The solution: SavviOne, which delivers uniquely branded direct mail, e-mail and personalized landing pages. Among the key elements are image personalization, variable coupon offers and …
August 10, 2009
To promote its new Medical Micro Molding Capability to a targeted audience of tradeshow attendees, SMC Ltd. used a “More than Meets the Eye” approach. To demonstrate how small it can mold parts, SMC printed its mailer in tiny type and enclosed a magnifier so that recipients could read it …
July 8, 2008
Re-brands are fashionable these days.
No, that’s not quite correct. What’s fashionable is reworking the logo and tagline and calling the result a re-brand.
When will marketers learn?
Your brand isn’t what you say. It’s what your …
December 21, 2007
With the possible exception of abstaining from chocolate to ward off acne, some erroneous beliefs are arguably harmless. But many are not. It’s one thing to wear …
