What green means

Your magazine hit on the new trend that every company should be considering: the importance of being “green.” It’s an issue that is affecting every company, and as a marketing manager, I know that consumers are very aware of the need to go green. When they see a …

Spread the word

This was the first issue of Deliver® that I had the pleasure of reading. I was amazed by it on many levels, but mostly I couldn’t get over the fact that this superior quality magazine was such a well-kept secret. I have shared it with at least a …

With stock markets flailing, consumers retrenching and the cost of nearly everything skyrocketing, big business is facing as tough a time as recent years have seen. And of course, the tendency during such adversity is to cut costs, especially in your marketing.

This issue of Deliver®, which looks at the risks …

How the most cutting-edge network on television use smart direct marketing to win over viewers

By: Anne Stuart

If you plan to sell a TV show about polygamy, it helps if you have a sense of whimsy. That’s just what HBO employed to promote its recent “Big Love” …

Direct marketing wizards Ernan Roman and Herschell Gordon Lewis explain the science – and art – of getting recipients to open your envelopes

By: Elaine Appleton Grant

At a time when the corporate world seems increasingly obsessed with digital solutions, legendary direct marketer Ernan Roman has some compelling news for …

The Direct Marketing Association designed a new integrated campaign that is resonating with ECHO Award entrants

By: Lara Jensen

Even competitions have competition. And for the Direct Marketing Association, sponsors of the popular International ECHO Awards, the challenge to break through …