Delivermagazine.com: A Web resource for marketers.
August 21, 2008
If you plan to sell a TV show about polygamy, it helps if you have a sense of whimsy. That’s just what HBO employed to promote its recent “Big Love” …
August 21, 2008
At a time when the corporate world seems increasingly obsessed with digital solutions, legendary direct marketer Ernan Roman has some compelling news for …
August 21, 2008
Even competitions have competition. And for the Direct Marketing Association, sponsors of the popular International ECHO Awards, the challenge to break through …
August 21, 2008
Entertainment marketing may seem a lot sexier than, say, selling insurance or dishwashing detergent, but at heart it’s really the same …
August 21, 2008
How do you move your company into a totally different market? It helps if you can identify the pain points of your new prospective buyers, and then graphically demonstrate how you …
August 21, 2008
A year ago, Brea Olson, a marketing manager in Denver, received a direct mail postcard that caught her eye. Promoting an offer from online shoe retailer Piperlime, the …
