Marketers reaching out to small businesses should be ready to provide sophisticated problem solving, attention when it’s requested and rapid response, as Oce of North America did in a recent smart campaign, according to Jeff Baker, CEO of Image 4, a trade show display …

Subway Restaurants teamed with Database Marketing Group to offer a system-wide program that allows owners to go online, customize their mailings and mail any week they choose. The overall result: while the actual size of the mailings is smaller, the overall efficiency is …

One of the most common mistakes marketers make when trying to figure out how to reach Spanish-speaking newcomers is the assumption that there is a single Latino community, according to Veronica Torralba of insurer AIG American General.

Companies should establish a company blog to help maintain dialog, rather than jump online only to respond to negative information, recommends Steven Solvers, principal at strategic consultancy GBSM Inc. and publisher of the blog Scatterbox.

Epicurean magazine SAVEUR doubled its response rate by abandoning its courtesy voucher in favor of another marketing strategy: the magalog. There are a lot of offers in the magalog, from sweepstakes to discounts.

PostcardMania is marketing itself by showing what it does best: mailing postcards to prospects. The postcards, which represent a real-world example of PostcardMania’s work, direct prospects to the company’s Web site.