Chevy ads top one billion mark
March 23, 2007
Chevrolet spends more than $1 billion a year on advertising.
Marketing Tips
Direct-mail spending expected to soar this year
March 19, 2007
Spending on direct mail in 2007 is expected to rise to $64.4 million - a 7.5-percent increase.
Consumers: Don't sell e-mail list without permission
March 19, 2007
80 percent of consumers dislike the sale of e-mail lists without permission, according to a 2005 Yankelovich study on marketing receptivity.
Banks see cross-selling successes among new customers
March 9, 2007
Most banks do 80 percent of their cross-selling within the first six months of customers’ opening an account, according to marketer Steve Morse.
Study: unsolicited marketing calls anathema to most
March 9, 2007
74 percent of consumers dislike unsolicited marketing calls, according to a 2005 Yankelovich study on marketing receptivity.
Direct mail still dominates ad spending
March 9, 2007
Direct mail will account for more than 32 percent of national ad spending in ‘07.
