Only 25 percent of B-to-B customers cite price as a reason for leaving B-to-B loyalty programs, a recent survey found.

In 2005, Wachovia Bank mailed 94 million pieces of direct mail to customers and potential customers.

Seth Godin, author of All Marketers Are Liars, recently began an online networking site called Squidoo, where people can create pages about topics that interest them.

Modell’s Sporting Goods nearly doubled response rates to a loyalty program promotion by using customized Hallmark birthday cards with a coupon inside.

The global market for organic food and drink reached $23 billion in 2002, according to Organic Monitor.

The redemption rate for electronic coupons is 14 percent to 15 percent, compared to 3 percent for paper coupons.