Marketers have successfully used direct mail to sell just about every product and service you can imagine, at just about every price you can imagine as well. So if you’re taking a look at direct mail to sell your own product or service, you’re on the right track. Continue reading »
Direct Marketing 101
Know a direct mail campaign is the answer to your marketing woes, but stumped about where to start? We’ll help you learn the basics of an effective marketing strategy.
Step 1 — Plan Your Approach
Why to nail down the big picture before you start executing your campaign.
Mistakes are easy to make when you’re running a direct mail marketing campaign, so we’ve gathered the top ten mistakes you should avoid. Continue reading »
A brand is more than a logo, symbol, slogan or color combo (though all of these elements can help communicate your message). Think of it as a pledge: This is what customers can consistently expect from my company and its products or services. Continue reading »
Preparing a budget for direct mail marketing can seem overwhelming, so we’ve created the questions you need to answer to set the right budget. Continue reading »
Engagement is key to attracting your target audience in successful direct mail marketing campaigns. See our five tips for motivating recipients. Continue reading »
Direct mail marketing is a great way to keep current customers and build loyalty as well as attract new customers. Here’s how direct mail can help. Continue reading »
Direct mail marketing generally helps other channels of marketing add impact. Here’s how you can integrate mail into your multichannel marketing campaign. Continue reading »
Step 2 — Create Your Mailing List
Learn how to look at your mailing list as more than names and addresses.
Direct mail marketing campaigns are effective for both finding and reaching your target audiences. Continue reading »
Many fine mailing lists are available for rent or purchase. But experts agree that the most valuable list to which you will ever mail is your house list — that is, a list of your own customers and prospects. Continue reading »
Besides your own house list, a number of commercially traded lists are available. While there are list catalogs from which you can order a list on your own, working with a good mailing list broker is recommended. Continue reading »
Direct mail marketing lists are worth the effort to keep current, and here are four ways to keep your list relevant with the right information. Continue reading »
Direct marketing offers often need repeated testing to create the perfect direct mail piece. Find out how you can test your direct mail offers. Continue reading »
Step 3 — Create Your Mail Piece
Why you don't have to be a creative genius to design your mail piece like a pro.
It’s easy to track your direct mail marketing results and accurately measure your marketing ROI. Here’s seven ways to track your marketing dollars. Continue reading »
Direct mail sales letters and postcards are two different but popular choices for direct marketing campaigns. Here are some tips on when to use which format. Continue reading »
Direct marketing pieces have limited time to grab the recipients’ attention, so here are five tips to help make your direct mail copy stand out. Continue reading »
Finding a creative direct mail designer can be tough, so here are some tips to help you find the right person and create the perfect design. Continue reading »
Color can make a huge difference in your direct mail marketing pieces, so here are some tips on how you can draw attention to your piece with the right colors. Continue reading »
Tubes, boxes, lumpy envelopes and odd-shaped mailers are the kinds of packages that pique curiosity and beg to be opened. Would your inner child let you throw away such a mailer without peeking inside? Continue reading »
Personalized direct mail marketing has been proven to show higher response rates. Here are some ways you can personalize your direct mail pieces. Continue reading »
Pairing digital elements with direct mail marketing makes the messaging stronger and creates a more successful campaign. Continue reading »
Step 4 — Send it
Tips for delivering your message in a way that's easy and cost effective.
While budgets and cost estimates are important, price shouldn’t be the deciding factor when selecting a direct mail printer. Continue reading »
One of the first questions a commercial printer will ask is, “What are you thinking about for paper?” Printers know better than anybody that when it comes to direct mail, your paper selection can have an impact on your mailing’s cost and effectiveness. Continue reading »
With these direct mail green printing tips, you can be environmentally conscious while reaching your audience in your direct mail marketing campaign. Continue reading »
Environmentally friendly logos such as the recycling icon are great for generating consumer loyalty in direct mail marketing. Continue reading »
Direct mail marketing costs can add up quickly. Here are nine ways you can save on your direct mail campaign. Continue reading »
With so many options for postage offered by the U.S. Postal Service,® it’s important to find the right one for your direct mail marketing campaign. Continue reading »