“Case Studies” features stories and industry analyses designed to inform and empower our users. This section examines the issues that matter most and provides the fresh perspectives sorely lacking in today’s industry.
August 31, 2007
Last year, Andrea Rosso was searching for novel ways to promote his family’s winery, Mankas Hills Vineyard of Fairfield, Calif. Having just released a new blend of cabernet sauvignon and merlot in 2004, the Rossos needed a quick, effective way to spread word as far and …
August 24, 2007
In sports, the winning teams often excel at more than one thing. Take football, for example. A great quarterback acting alone can have a big impact - but pair that quarterback’s skill with the speed of fleet-footed receivers or the shelter of immovable offensive linemen, and a …
August 1, 2007
For Beth Stelluto, the current marketing environment is very reminiscent of Dr. Doolittle: not the eponymous doctor himself, rather his fictional two-headed llama, the Push-Me-Pull-You.
It’s an apt metaphor, really, because not only are marketers today feeling pulled in different directions, they also need to reconcile their classic …
July 20, 2007
In the lodging industry, “luxurious” and “green” used to be mutually exclusive concepts. After all, the word “luxury” often connotes blissful excess with little concern for waste, whereas “green” implies a stripped-down experience based on conserving resources for the greater good.
Sure, many hotel chains have recently tried …
May 9, 2007
Winning never comes easy in Las Vegas - not even for billion-dollar players like Wynn Las Vegas Resort and Country Club.
The summer months and the Christmas season slow tourism in the city considerably, leaving even many of Vegas’ most renowned hotel-casinos in …
May 1, 2007
When Saab of Great Britain decided to go after mid-size sports wagon drivers in the U.K., the carmaker had to figure out how to capture their attention with limited money and even less of a reputation among the audience.
So the …
