By: Eddie B. Allen Jr.

Three years ago, they began returning home from far-flung war zones in Afghanistan and Iraq, bodies maimed, spirits as stout as ever.

And the veterans who would eventually found the Wounded Warrior Project in Virginia also returned home ready to take up a new struggle, this …

By Lekan Oguntoyinbo

Two years ago, Kaiser Permanente embarked on a difficult campaign: persuading C-level executives at several major corporations to switch health care providers. To seize the attention of the key decision makers, the company kicked off the campaign dubbed “In the Company of the …

By: Frank S. Washington

Girls rule.

Sure, some adolescent boys might disagree but when it comes to some of the most effective and immersive marketing experiences currently being developed for younger consumers, there’s no question that female adolescents and pre-teens are a demographic that cannot be ignored. In recent years, …

Mistaking an argument for proof Despite elegant arguments that stress causes ulcers, the culprit turned out to be a bacterium. The argument that creativity is the key to advertising success is no less elegant, and no closer to the mark.

Post hoc, ergo propter hoc (”After this, therefore because of this”) …

If you think your gut defies the odds and is right most of the time, I’d suggest four possibilities that might explain your perceived infallibility: disqualification, incomplete information, tossing coins and reading clues.

Disqualification is the tendency to embrace what confirms and overlook what contradicts. People whose guts are right “most …

Many alarmists decry the rapid rise of the digital world. They say that “virtual reality” is in serious danger of replacing “actual reality.” Well, we’ll leave such big-picture speculations to the futurists, but at least in one respect the digital world is in no danger of replacing the real world.

Online …