By: Lara Jensen
When HGTV launched in 1994, there was some skepticism about the need for a television channel that airs nothing but shows related to homes and gardens.

Today, the cable network reaches 93 million U.S. households and is in the midst of an aggressive marketing expansion that could see …

The Latino population is expected to increase by 126.4 percent between 1990 and 2011, compared to a 15.4 percent gain for the non-Hispanic population over that same time.

According to a 2006 report, the majority of Latinos in the United States 66.8 percent are of Mexican ancestry. Latinos of …

By: Lara Jensen
Fun and games have become serious business these days for a growing number of marketers who are turning to computerized games to drive customer engagement and brand awareness.

In the early days of computer and video games, brands were fairly minor players. Occasionally, virtual versions of well-known cars …

By: Tanya Irwin
Last fall, as troupes of superstar singers were spreading the Christian gospel at a series of church concerts throughout the country, the Chrysler Group was working closely with the tour to disseminate a little good news of its own.

In Chrysler’s case, the message was about the upsides …

By: Tanya Irwin

Churches used to build their membership through word of mouth. Increasingly, savvy congregations are taking that approach up a notch by getting the word out via direct mail campaigns.

And while many smaller churches often do their own marketing, the larger churches are turning more often to professional …

DO:

DO ask, “What does the church need?” rather than “What can I sell them?”

DO acknowledge a church has a self-interest and that is often to “grow.”

DO acknowledge that a church leader has needs - the need for time being the most prominent.

DO meet them on their turf (their Web …