As marketers acknowledge the spending power of religious groups, more big brands and big churches are working together to get their messages out

By: Tanya Irwin
Last fall, as troupes of superstar singers were spreading the Christian gospel at a series of church concerts throughout the country, the Chrysler Group …

Savvy churches are using direct mail to spread the Word

By: Tanya Irwin

Churches used to build their membership through word of mouth. Increasingly, savvy congregations are taking that approach up a notch by getting the word out via direct mail campaigns.

And while many smaller churches often do their own …

We got advice from church officials with marketing experience about some of the considerations that marketers who want to work with church groups should keep in mind

DO:

DO ask, “What does the church need?” rather than “What can I sell them?”

DO acknowledge a church has a self-interest and that …

Promoting products through bloggers should be done with care and common sense

By: Lauren Gibbons Paul

Last year, Andrea Rosso was searching for novel ways to promote his family’s winery, Mankas Hills Vineyard of Fairfield, Calif. Having just released a new blend of cabernet sauvignon and merlot in 2004, the …

Direct mail or e-mail? Smart marketers are finding these media work best together

By: Aaron Dalton

In sports, the winning teams often excel at more than one thing. Take football, for example. A great quarterback acting alone can have a big impact - but pair that quarterback’s skill with the …

Schwab blends classic strategies, modern techniques

By: Christopher Caggiano

For Beth Stelluto, the current marketing environment is very reminiscent of Dr. Doolittle: not the eponymous doctor himself, rather his fictional two-headed llama, the Push-Me-Pull-You.

It’s an apt metaphor, really, because not only are marketers today feeling pulled in different directions, they …