Home-and-garden cable network HGTV is flowering thanks to a carefully cultivated multiplatform strategy

By: Lara Jensen
When HGTV launched in 1994, there was some skepticism about the need for a television channel that airs nothing but shows related to homes and gardens.

Today, the cable network reaches 93 million U.S. …

The Latino population is expected to increase by 126.4 percent between 1990 and 2011, compared to a 15.4 percent gain for the non-Hispanic population over that same time.

According to a 2006 report, the majority of Latinos in the United States 66.8 percent are of Mexican ancestry. Latinos of …

Computer and video games are the new testing ground for marketing messages

By: Lara Jensen
Fun and games have become serious business these days for a growing number of marketers who are turning to computerized games to drive customer engagement and brand awareness.

In the early days of computer and video …

As marketers acknowledge the spending power of religious groups, more big brands and big churches are working together to get their messages out

By: Tanya Irwin
Last fall, as troupes of superstar singers were spreading the Christian gospel at a series of church concerts throughout the country, the Chrysler Group …

Savvy churches are using direct mail to spread the Word

By: Tanya Irwin

Churches used to build their membership through word of mouth. Increasingly, savvy congregations are taking that approach up a notch by getting the word out via direct mail campaigns.

And while many smaller churches often do their own …

We got advice from church officials with marketing experience about some of the considerations that marketers who want to work with church groups should keep in mind

DO:

DO ask, “What does the church need?” rather than “What can I sell them?”

DO acknowledge a church has a self-interest and that …