“Case Studies” features stories and industry analyses designed to inform and empower our users. This section examines the issues that matter most and provides the fresh perspectives sorely lacking in today’s industry.
April 9, 2007
Three years ago, TV viewers in the U.S. got their first real taste of the potential power of mobile marketing.
That was the year that the most popular televised singing competition in America teamed with a major telecommunications company to allow viewers to vote for their favorite …
April 4, 2007
Online banner ads can often seem like one of the great contradictions in direct marketing: Few people actually bother to click through them - but companies keep buying them anyway because they’re cheap.
But Chris Saridakis, CEO of marketing technology provider PointRoll, sees a rather simple solution …
March 9, 2007
Craig Huey knows it sounds downright ludicrous to suggest that retailers could ever undervalue foot traffic to their stores. But for years, says Huey, president of Creative Direct Marketing Group in Torrance, Calif., that’s exactly what happened.
When e-commerce emerged as a hot sales medium in the mid- …
