“Case Studies” features stories and industry analyses designed to inform and empower our users. This section examines the issues that matter most and provides the fresh perspectives sorely lacking in today’s industry.
June 12, 2008
It’s no secret that big companies often don’t do well when making overtures to small businesses. In many instances, their outreach efforts fail not because big businesses don’t have anything worthwhile to offer but because major marketers aren’t very good …
June 12, 2008
When consumer products manufacturer Combe Inc. wanted to stimulate trial of its Just For Men hair color product, the White Plains, N.Y., company sought a cost-efficient way to deploy a free sample offer to …
April 24, 2008
“How do we continue to work on sustainability from the heart?”- Greg Owsley
“Nobody’s hired us saying, ‘You’re the green designer, that’s why we want you.’”- Edith Graves
In the months since Deliver® published its first green …
April 24, 2008
We recently ran across this gem on a bank’s Web site: “To us, [our city] is not a ‘market’ … While some banks are looking to make a profit, we want to make a difference, one person at a time.”
Perhaps, …
April 10, 2008
“Green” took home the gold recently as our eco-themed September issue of Deliver was voted the most popular in our “Best of 2007″ online readers’ poll.
The Deliver “green” issue, which focused on how environmental concerns are affecting direct marketing, only …
February 29, 2008
Branding has become the hot marketing topic of the new millennium. Advertising agencies have taken to calling themselves “branding agencies.” New books and magazines about branding sprout daily. Marketing talk everywhere centers on the brand.
Yet amid the babble, there’s little agreement about what constitutes a good brand. …
