“Case Studies” features stories and industry analyses designed to inform and empower our users. This section examines the issues that matter most and provides the fresh perspectives sorely lacking in today’s industry.
August 27, 2010
How do you connect customers who are literally out of reach? It’s a challenge Anritsu Company faced when promoting its BTS Master Base Station Analyzer, which tests the quality of a cell tower’s base station. After all, many in the campaign’s target audience …
July 30, 2010
Lumps in your gravy? Not so good. But when found in direct mail, lumps generate curiosity and demand attention.
AlphaGraphics, for example, scored an impressive 21-percent response rate by including lumpy, or dimensional, mail in a …
April 30, 2010
Marketing to marketers is not, as you might imagine, always easy. But enterprise marketing software company Neolane (neolane.com) has done well reaching other marketers since learning that chewing gum helps its message stick.
In advance of last fall’s pro baseball championship, Neolane sent out about 500 …
March 29, 2010
Sports fans can access content from any number of media outlets these days, so it can take some fancy maneuvering by marketers to target them effectively. Thus far, the National Hockey League has done pretty well keeping its fans satisfied. For instance, …
December 4, 2009
Deliver® recently caught up with Dr. Samir Husni, the University of Mississippi professor and lecturer widely known as “Mr. Magazine,” to discuss the future of branded print marketing communications.
In the second of our two-part interview, Husni talks about what the future holds for catalog marketers …
November 22, 2009
Want to sell more products and services through your print pieces? Maybe you should stop trying so hard to simply sell.
That’s the advice of Dr. Samir Husni, one of the nation’s most highly regarded authorities on modern magazine publishing. Known widely as “Mr. Magazine,” Husni …
