Real estate firm proves the power of digital print program

By Pamela Oldham

When Jessica Paindiris became marketing director for industry-leading Massey Knakal Realty Services, she found herself taking on a customer communications problem that wasn’t just strategic — but frustratingly systemic, too.

“We had …

Comcast uses a calendar chock with digital offerings to entice and engage consumers.

By: Vicki Powers

The free calendar has been a marketing staple for as long as anyone can recall, a branded thank-you extended by businesses ranging from banks to fast-food chains to car repair shops. Now cable TV …

Fair Indigo is among a growing number of marketers learning to make new media and traditional outlets work as one

As media become more fragmented seemingly with every new technological breakthrough, today’s multi-channel marketers often find themselves struggling to make the platforms work in unison. And though many fail, a …

Ten ways to mix direct mail and social networking

By: Paul Gillin

If you’re like many mid- to large-sized businesses today, you’re probably experimenting with online customer communities. But smart marketers realize that no single channel should be relied on to reach consumers. So we’ve decided to offer a few …

There’s nothing wrong with blending media and applications — just don’t overdo it.

By: Joseph Jaffe

Convergence is very often a losing value proposition. History is littered with countless examples of failed attempts to bring two seemingly opposite items together. The car-boat, for example, lives large in secret agent movies …

Sure, your company can talk a good game. But can it listen, too?

By: Joseph Jaffe

In my latest book, Join the Conversation, I predict that by 2012 we’ll see organizations with newly created “conversation departments” dedicated to dialoguing with customers. I talk about a Chief Conversation Officer, who …