Interview by Pamela Oldham

Deliver® recently caught up with Dr. Samir Husni, the University of Mississippi professor and lecturer widely known as “Mr. Magazine,” to discuss the future of branded print marketing communications.

In the second of our two-part interview, Husni talks about what the future holds for catalog marketers …

Interview by Pamela Oldham

Want to sell more products and services through your print pieces? Maybe you should stop trying so hard to simply sell.

That’s the advice of Dr. Samir Husni, one of the nation’s most highly regarded authorities on modern magazine publishing. Known widely as “Mr. Magazine,” Husni …

By Pamela Oldham

When Jessica Paindiris became marketing director for industry-leading Massey Knakal Realty Services, she found herself taking on a customer communications problem that wasn’t just strategic — but frustratingly systemic, too.

“We had more than 75 brokers among three offices in the New …

By: Vicki Powers

The free calendar has been a marketing staple for as long as anyone can recall, a branded thank-you extended by businesses ranging from banks to fast-food chains to car repair shops. Now cable TV provider Comcast has made the old new, crafting a recent mail …

As media become more fragmented seemingly with every new technological breakthrough, today’s multi-channel marketers often find themselves struggling to make the platforms work in unison. And though many fail, a growing number of brands are indeed figuring out how to successfully integrate their communications outlets — and the payoff has …

By: Paul Gillin

If you’re like many mid- to large-sized businesses today, you’re probably experimenting with online customer communities. But smart marketers realize that no single channel should be relied on to reach consumers. So we’ve decided to offer a few tips for those of you looking for fresh ways …