About to break your arm patting yourself on the back for that great mail marketing campaign? Let us help! (Pat your back, that is.) Deliver is now offering you a chance to submit your top direct mail pieces to our new "Brag Room," a gallery of some of the smartest and most creative recent mail communications.
How to submit
Caladesi Capital, Inc. |
In its first attempt at designing its own direct marketing campaign to its existing
customer base, Caladesi Capital, Inc. generated enough new business that the
campaign more than paid for itself. Using Click2Mail — a USPS partner —
Caladesi created a postcard mailer that accurately reflected its corporate culture
and was less expensive and time-consuming to produce. “Small business owners
wear many hats, and your services allow us to put on a marketing hat easily,”
says Caladesi president Heather von Bargen.
Prudential Douglas Elliman Real Estate |
Prudential Douglas Elliman Real Estate introduced its new direct mail piece as a cost-savings measure and as part of its media mix of Website presence, electronic banner advertising and e-mail broadcast. It redesigned an eight-and-ahalf-by-11 brochure that cost $1 apiece plus an envelope and postage into a customizable 8.5-by-5.5 customizable self-mailer (no envelope) for 65 cents each plus postage. The new direct mail piece — nearly 70,000 of which were sent by more than 200 real estate agents — increased agent Website traffic by 12% and increased downloads of Prudential Douglas Elliman’s company report by more than 23%.
PACS | Elekta
To re-promote its PACS system (Picture Archiving Communication System) to medical professionals before its largest competitor could, Elekta used a direct mail campaign that highlighted the functionality of its product. Its direct mailer included screen shots of Elekta’s software and referred recipients to a landing page that contained more information and a sales contact link.
Getting Personal with Brides | Savvi Formalwear
Savvi Formalwear, a national marketing cooperative comprised of 35 independent formal wear retailers, wanted to connect with bridal prospects while maintaining the members’ own branding and regional flair. The solution: SavviOne, built on Montage Graphics’ ParticleLogic one-to-one platform, which delivers uniquely branded direct mail, e-mail and personalized landing pages. Key elements are image personalization, variable coupon offers, regional ethnicity imagery, retailer branding and store locator maps. A keepsake-grade mailer builds brand affinity — and drives brides to a Savvi Formalwear store or Web site. Savvi Formalwear now competes successfully against larger companies with cutting-edge personalized communications. Company: Savvi Formalwear, Agency: Montage Graphics
If Everything Was This Easy | METTLER TOLEDO
This direct mail piece introduced to the laboratory segment a new product that featured unparalleled ease of use and trademarked One Click functionality. The campaign, a follow-on to a previous product launch, used subtle humor to create awareness. Titled “One Click Wonders,” the mailer was sent in a silver glamour envelope with the cover phrase “What if everything was this easy?” Playful illustrations demonstrated life’s daily tasks performed with One Click functionality — filling your gas tank, feeding your dog, building your body and, of course, performing complex lab tests — and created instant buzz and product awareness.
Company: METTLER TOLEDO, Agency: Mlicki, Creative Team: John Randle, Natalie Wilson
