About to break your arm patting yourself on the back for that great mail marketing campaign? Let us help! (Pat your back, that is.) Deliver is now offering you a chance to submit your top direct mail pieces to our new "Brag Room," a gallery of some of the smartest and most creative recent mail communications.
How to submit
We Love Real Estate | QuantumDigital
QuantumDigital— complete online service provider for targeted direct mail, on-demand printing and eMarketing — created playful and smart direct mail pieces for a multi-touch prospecting campaign. The challenge was to compel high-level decision makers in the real estate industry to contact QuantumDigital and learn more about the innovative products and services available to them. The objective was to reintroduce QuantumDigital as a unique service provider, describe the 22-year history and commitment QuantumDigital has to the real estate industry, and to secure a call or discovery session. This campaign comprised several elements including direct mail, triggered e-mails and personalized landing pages.
Company: QuantumDigital, Inc., Creative Team: Chris Atkins, Cynthia Fedor
Environmental Certification Announcement | Glatfelter
To celebrate having earned environmental certification from three major certification bodies, Glatfelter needed a creative, eye-catching way to announce this achievement to the marketplace and educate customers and prospects. Godfrey created a series of three direct mailers, which were mailed out to customers and prospects in three-week intervals. The mailers physically expand to reveal additional content and also feature a detailed illustration depicting the chain-of-custody path. Further details were provided on the importance of sustainable forestry and societal benefits. Recipients were driven to a landing page on Glatfelter’s corporate site, where they could learn more about the initiative. Company: Glatfelter, Agency: Godfrey
2009 Media Kit | Fresh Cup Magazine
A 20-page booklet, shipped in a shrink-wrapped, self-closing mailing box, delivers an impression that advertisers are receiving a gift from the magazine rather than an invitation to advertise. A built-in compartment holds the media planner booklet and editorial card, and die-cuts hold a business card in place. The package is designed to be kept and is reusable. Company: Fresh Cup Magazine
Trunnell's Farm Market | Craig O'Bryan Graphics & Illustration
Craig O’Bryan Graphics & Illustration’s direct mail postcard campaign was so successful and its client so pleased that the client shifted money budgeted for newspaper ads into more direct mail. The direct campaign for Trunnell’s Farm Market in Utica, Ky., targeted existing customers during the peak of strawberry season. Using an eye-catching and funny stock-art photo of a kid stuffing strawberries into his mouth, Trunnell’s thanked customers for their business and offered them a free strawberry slushie or slice of strawberry fudge when they brought the postcard into the store. Trunnell’s has since had O’Bryan design postcards with the same kid gobbling corn, tomatoes, apples and fudge.
METRIQ | Elekta
Elekta used direct mail to promote one of its new products (METRIQ) and its
upcoming presence at the year’s largest cancer registry tradeshow. It was sent to
all tradeshow registrants.
More Than Meets the Eye | SMC Ltd
To promote its new Medical Micro Molding Capability to a targeted audience of
tradeshow attendees, SMC Ltd. used a “More Than Meets The Eye” approach.
To demonstrate how small it can mold parts, SMC printed its mailer in tiny type
and enclosed a magnifier so that recipients could read it and get the good-things-in-
a-small package idea.
