“Case Studies” features stories and industry analyses designed to inform and empower our users. This section examines the issues that matter most and provides the fresh perspectives sorely lacking in today’s industry.
April 24, 2008
We recently ran across this gem on a bank’s Web site: “To us, [our city] is not a ‘market’ … While some banks are looking to make a profit, we want to make a difference, one person at a time.”
Perhaps, …
April 10, 2008
“Green” took home the gold recently as our eco-themed September issue of Deliver was voted the most popular in our “Best of 2007″ online readers’ poll.
The Deliver “green” issue, which focused on how environmental concerns are affecting direct marketing, only …
February 29, 2008
Branding has become the hot marketing topic of the new millennium. Advertising agencies have taken to calling themselves “branding agencies.” New books and magazines about branding sprout daily. Marketing talk everywhere centers on the brand.
Yet amid the babble, there’s little agreement about what constitutes a good brand. …
February 22, 2008
Three years ago, they began returning home from far-flung war zones in Afghanistan and Iraq, bodies maimed, spirits as stout as ever.
And the veterans who would eventually found the …
January 28, 2008
Two years ago, Kaiser Permanente embarked on a difficult campaign: persuading C-level executives at several major corporations to switch health care providers. To seize the attention of the key decision …
January 4, 2008
Girls rule.
Sure, some adolescent boys might disagree but when it comes to some of the most effective and immersive marketing experiences currently being developed for younger consumers, there’s no question that female …
