August 27, 2010
How do you connect customers who are literally out of reach? It’s a challenge Anritsu Company faced when promoting its BTS Master Base Station Analyzer, which tests the quality of a cell tower’s base station. After all, many in the campaign’s target audience — which included U.S.-based technicians …
February 26, 2010
The marketer behind the winner of the Deliver® “Best of the Brag Room” competition tells how he makes direct mail work for his clients.
Commercial printer Montage Graphics has a knack for helping its clients gain an edge through direct mail. Most …
February 26, 2010
Editor’s Note: You shouldn’t be reading this article. You should be reading the story we originally planned for this space. But, in a bad twist of luck, it fell through at the last minute. Which got us thinking: Marketers know all too well about …
November 6, 2009
Not long ago, a company could launch an advertising campaign solely because an entity known as “Corporate” had set aside a budget for it — and many companies did just this. As for objectives? Pish-posh. As long as people remembered the ads or the board of directors liked them or the viral …
July 13, 2009
Weyerhaeuser’s Retail Experience Network integrates retail knowledge and turnkey solutions with nationwide printing and packaging expertise to meet customers’ in-store marketing needs. Weyerhaeuser had never implemented a direct marketing strategy in their B-to-B efforts to drive demand for their offering. Our objective was to introduce the Retail Experience Network to key decision makers within the …
July 13, 2009
MLT Creative launched a multi-stage direct mail campaign to attract, engage and convert new clients. Eight inventively interactive mailers were sent to marketing directors to demonstrate our creative and strategic capabilities. The “Need a Lift?” theme alluded to the economy, and our belief that marketers need optimism, perseverance and a plan now, more than ever. …
