Epsilon recently published the results of its latest Consumer Channel Preference Study, and guess what? Direct mail headed the list of preferred marketing channels.
According to the study, 36% of U.S. consumers said direct mail is their channel of choice to receive marketing information in many categories, including financial services information. 60% of consumers report feeling an emotional boost from receiving mail, noting that they “enjoy checking the mailbox for Postal mail.”
Also, the preference for direct mail extends to the 18- to 34-year-old demographic in the U.S. and Canada — which underscores the importance of avoiding assumptions based on age.