Direct Marketing Stats

Marketing Aptitude Test

May 31, 2012 | by Kyle Martin Duda
Every Door Direct Mail, Opinion, Statistics
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Are you hydrated? Well rested? Good to hear. Now, pull your mind out of the gutter because it’s time for the delivermagazine.com marketing aptitude test — a compilation of some of the toughest questions about direct mail.

Just as you did after taking a certain aptitude test eons ago, we encourage you to brag — unsolicited, of course — to your friends and colleagues about your magnificent score, and how you achieved it without even studying. And be sure to flaunt your intellectual superiority in person, or just copy the URL above and share your results with all 600 and something of your closest friends on your social networking site of choice.

Please open your scantron sheet to page one (or just scroll down … we didn’t really hand out scantron sheets for this, and we wouldn’t hand them out anyway; we’d mail them). You have 45 minutes to complete the test. You may not, for any reason, leave your station once the test begins.

Your test begins now.

  1. 1) A freebie: What is your name?
    Choose this answer and you automatically receive a point.
    Selecting this option is the equivalent of spelling your name wrong. Don’t spell your name wrong.
    J — O — X? Does that spell Joe? (If your name is actually spelled J-O-X, we apologize).
    Spelling was never your strong point. You’re a marketing genius. Who needs spulling?
    ANSWER:
  2. 2) Sally receives more than 30 pieces of direct mail per week, while Ernie receives 16 pieces of direct mail per day. Ernie is also 6 years older than Sally, while Walter — who receives anywhere between 8 and 43 pieces of direct mail per week — is 4 days younger than Sally was when she last received 24 pieces of direct mail on a single day. That said, what percentage of total mail in the United States is direct mail?
    73 percent
    53 percent
    83 percent
    63 percent
    ANSWER:
  3. 3) If Jox receives 46 pieces of direct mail per week and his cousin, also named Jox, receives 9 pieces of direct mail per week, how many pieces of direct mail does the average consumer — excluding Jox and his cousin —receive per week?
    22
    37
    9
    41
    ANSWER:
  4. 4) Direct mail is a billion dollar industry that brings in huge ROI. So, it’s no surprise businesses put a lot of resources into their direct mail campaigns. How much did businesses spend on direct mail advertising in 2011?
    38 billion
    47 billion
    434 million
    987 million
    ANSWER:
  5. 5) Social media isn’t going away anytime soon. But it’s not the be-all and end-all medium for getting a message out, especially when trying to reach Millennials. Sure, Millennials love their technology. But they also love their direct mail. According to a 2009 survey, what percentage of Millennials made a purchase resulting from direct mail?
    55 percent
    45 percent
    34 percent
    65 percent
    ANSWER:
  6. 6) There are catalogs for every taste floating out there — from clothing to cats, to clothing for cats, and everything in between. In 2010, how many catalogs were mailed?
    11 million
    12 billion
    34 billion
    487 million
    ANSWER:
  7. 7) Getting a message out is tough — especially since companies aren’t shy about spending money on advertising. That’s why we recommend using direct mail to cut through the clutter and get the message right in your target’s hands. In 2010, how much did American businesses spend on advertising (all outlets)?
    $219 billion
    $42.27
    $171 billion
    $422 billion
    ANSWER:
  8. 8) Due to the subject matter centering on percentages, this question and the one below may or may not require a calculating machine of sorts. What percentage of professionals consider direct mail to be an “effective” and/or “very effective” form of advertising?
    89 percent
    39 percent
    79 percent
    59 percent
    ANSWER:
  9. 9) Not all mail is direct mail. Some mail consists of notes from your secret admirers who really like the way your eyes sparkle when you stare directly at the sun (you should probably stop staring at the sun, though). What percentage of total mail in the United States is direct mail?
    83 percent
    73 percent
    63 percent
    53 percent
    ANSWER:
  10. 10) If a piece of direct mail is opened in a forest and no one is around to hear it, does it make a sound?
    That doesn’t even make sense.
    No.
    Some things are better left unanswered. Hint: Choose this answer for a point.
    Yes. No. Maybe. I don’t know.
    ANSWER:

Are you ready for the results? Let’s see how you did.

Cheat Sheet: Guess we should have provided this to you before you took the actual test. But if you want to see where we got our answers, download this PDF for more marketing statistics. You can also use our answer guide to get a perfect score.
Every Door Direct Mail, Opinion, Statistics
 
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