“How has mail helped you diversify your customer base?”

Small Business – Vince Norton
Managing Partner, Norton Norris Inc.

We diversify our customer base through conferences and trade shows. And because one of our specialties is data - d riven mail, we “practice what we preach” and send variable messages to conference attendees. The results have been very rewarding. It’s great to staff a trade show booth and have potential new clients praise the postcard they received from us prior to attending the event. By leveraging the data on their registration form, we’ve been able to make a meaningful impre ssion – and establish our firm as an innovative force in direct mail.

Medium Business – Mary Kay Mudd
Director of Mudd Academic, Mudd Advertising

No question, mail has played a key role in our agency’s growth over the years. Our strategic mix of direct mail, traditional media and digital solutions has been enormously successful for our automotive clients. In fact, it inspired us to apply those strategies to other client categories. What we found is that this same mix of traditional and digital marketing solutions has been similarly successful for a diverse group of clients that has grown to include the higher education and agricultural categories. Our approach to each of them is the same in the following respect: to develop targeted creative campaigns that deliver measurable results.

Large Business – Pawan J. Jehra
Founder and Principal, Ameredia

The best thing about mail is that it enables us to effectively target ethnic consumers in the most remote parts of the country that aren’t always accessible through traditional mass media channels. For example, our agency enables Comcast to acquire a diverse customer base nationwide through targeted direct mail campaigns. As a result, culturally relevant creative tailored to a specific segment is received by that group only, increasing the tactic’s effectiveness and the client’s customer acquisition goals within diverse markets. A smart, creative and efficient direct mail strategy absolutely helps us gain and diversify  our client’s customer base.